Selling to a New Generation of Gardeners

Selling to a New Generation of Gardeners

I had my plant sale last weekend. I had 400 tomato plants ready to go to new homes along with herbs, perennials and a few annuals. It was a lot of work to set everything up but with Farmer Jim’s help we finally got the last bit done by 9pm the night before the plant sale. I also had my friends, Jassen and Janice come with a table full or ornamental shrubs and perennials.

Selling to a New Generation of Gardeners

My plant sale was a week earlier this year but the weather was warm once again. Our summer drought is on the horizon I fear. People came and took home plants on both plant sale days but it was slower than the year before.

Selling to a New Generation of Gardeners

It was late in the afternoon on the first day that I decided to place photos of my tomato plants for sale online. You see I tend to sell plants to young families with small children, new gardeners that need help with their gardening skills. I realized last year that if they were like my children most of the stuff they buy is seen on their smart phones. It’s just the way things are these days. I knew if I posted my plants online I would get more sales.

Selling to a New Generation of Gardeners

It worked. you see when plants are sold online people can pick up when its convenient for them and the seller. Yes, some people may not show but that’s the chance you take. The difference is when they do come they like to ask me gardening questions. Perhaps they haven’t grown tomatoes before or don’t know what type of soil to use in their containers.

Selling to a New Generation of Gardeners

I find myself giving lots of garden advice along with the plant sales. I think that’s what we are missing these days. If you go to a big box store to get plants, you are hard pressed to find knowledgable advice on growing.

To be successful in this business you need that personal service. It’s what makes customers come back year after year. I love to talk about plants, and my education in the field means they will get good advice. My customer service skills come from working retail for 35 years. Of course, I am just a little bit passionate about what I do. ┬áSo in the end I realized that almost half my sales this weekend were online. Yes, times are definitely changing and we have to move along with them.

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